the simplest things shouldn’t be hard to find

here’s the problem: Amazon sells 1,161 toilet brushes… “WHY?”


our goal is to make sure you never have to walk through the countless aisles of a massive retail store, or sort through an endless selection of products and customer reviews online, just to get some basic stuff.  we are going to make your lives easier by creating thoughtfully designed, fairly priced, everyday things, just for you. 


our solution

basta business.png

every four to six weeks, we will pitch our next product idea through kickstarter, or


people in #basta